Project Description

havoline guests group 800x533 - Buyer Incentive Weekend

The Brief

ebe logo icon - Buyer Incentive Weekend

Chevron Global Lubricants wanted to gather data right across Europe about buyers and exposure of their Havoline Pro Ds product. With our help, they offered a weekend in London as an incentive and ultimate prize of a car to enter the competition. They registered over 17 million hits over their promotional media platforms significantly expanding their database.

Scope Of Services

  • Full flight management logistics from 26 airports and personalised communication detail prior to the event
  • Comprehensive translation and interpretation services prior to and throughout the weekend
  • Individual transfers in executive, Mercedes limousines on arrival and departure from London
  • Executive rooms at London’s 5star Grange City hotel overlooking Tower Bridge and the Tower of London
  • Personalised welcome gift packs for each couple with wine and chocolates in their bedrooms
  • Luxury evening dinner cruise on board Bateaux London with menu choice for the guests
  • Private guided tour of London, taking in all the famous sights and a coffee and cakes stop at the Criterium on Piccadilly Circus
  • Private capsules with canapes on the London Eye
  • A brand new Toyota Aygo for one winner from Croatia
  • A VIP theatre evening at Mamma Mia, with Champagne and tickets in the front rows of the Dress Circle
  • A Private celebratory dinner in Covent Garden after the show
  • Free time to explore London for guests in their own way with guide books
Branding
Event Management
Incentive Travel
Team Building Experience

Results

A fantastic, dynamic and rewarding weekend for delighted winning couples, many of whom had never been to London before. The guests loved the experiences, the gifts and attention to detail lavished on them by their Havoline hosts. In fact the weekend was so successful we’re now talking about arranging another one for next year!

“Wow! Thank you, thank you, thank you Havoline, we had the most amazing weekend in London and we will remember it forever. The weekend was beautiful. It was such a fantastic trip and included some once-in-a-lifetime experiences. We did so many brilliant things that you organised for us so perfectly. I think you make everyone feel like the King and Queen!!”
Havoline Winners

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